Mobs Love Lists
It's no secret to anyone who's kept their eyes open while surfing the Web over the past couple years that lists are incredibly popular. They consistently top the "most popular" lists of bookmarking sites like del.icio.us, hit the Digg homepage, and are easy fodder for blogging. Why is this so? What makes a list of bullet-points more attractive to the average Web user than more detailed or fleshed-out pieces that are far more effective at getting to the meat of its subject matter?
To answer this question, I'm ironically linking to a list on a blog. The Net Business Blog has a nice array of 8 Reasons Why the Masses Love Lists.
This list isn't terribly flattering to either authors or readers, and given the number of "list" posts on this site, I feel obligated to point something out. Out of our top 10 most popular posts of 2006 (yes, yet another list), only one post fits the description of a mob-consumable list. I guess that means that our readership and/or our target demographic tend less toward being superficial sheep-like content consumers than the rest of the planet.
So thank you, dear readers and people-who-link-to-us, for staying ahead of the herd.