It's A YouTube Kind of Day
This morning brings fresh news from two fronts concerning the web's most popular destination for video. Headlines include legal threats, search improvements, monetization and expansion.
First up is Fox, whom Techdirt reports has served YouTube with a subpoena over episodes of the popular shows "24" and "The Simpsons". What's different about this subpoena is that it isn't another takedown notice. Instead, Fox wants YouTube to reveal the identities of the videos' uploaders so the broadcasting company can pursue them individually over the pirated episodes.
The second round of YouTube news is on a more positive note - The Official Google Blog announced this morning details of Google's relationship with and future plans for YouTube. In the Google Blog's post, their Vice President of Product Management reveals that effective immedietly, YouTube videos are included in Google Video search results. With this announcement, the Big G hints at larger plans for Google Video — plans to move the site from a content platform to a search engine encompassing all the web's video content. This move would let both entities do what they do best — YouTube stays in the social video game, while Google sticks to search.
Other points of note from the Google Blog post include references to monetizing YouTube with new forms of advertising, and expanding the service into other countries.