Attack Of The Tech-Savvy Toddlers
According to a report that was recently conducted by the NPD Group, children as young as 2 years old are now downloading content to cell phones, computers and mp3 players. Frightening isn't it? I'm not sure I want to know how these kids will turn out when they get in their 20's.
"Without a doubt, kids are digital content natives, seamlessly navigating between traditional and digital sources of media without missing a step," Anita Frazier, an NPD Group industry analyst, said through statement released Tuesday. "To kids, there is nothing new or novel about digital sources of entertainment. The real challenge for marketers is to be one step ahead of their competition, providing the content and technology kids crave."