[Geeks are Sexy] technology news

Wednesday, December 27, 2006

Sell your Soul to Microsoft, Get a Free Laptop

According to several sources, it seems that Microsoft has given a bunch of Ferrari laptops to select bloggers who promoted them through the year. And we're not only talking about A-list bloggers here, they also handed a few to operators of low-traffic blogs. I'm sure you can imagine that this has caused quite a firestorm of controversy through the blogosphere.

Assuming it doesn’t use Sony batteries, this laptop blows everything out of the water. It retails for a hot $2,299. But if you write about Microsoft, they might even give you one for free. Is it ethical? Probably not. Is it worth something to hard-working sweat and tears bloggers? Hell yeah.

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  • Didn't realize you could do that. Interesting stuff..

    By Blogger Ashrufzz, at 9:52 PM  

  • I really like this blog; it's usually informative and unbiased but still witty enough to be entertaining without being snarky.

    That having been said, I'm a lot disappointed with this post, especially it's title. Why is that anything and everything Microsoft does to promote its products is considered "evil," and anyone who partakes is selling their soul, a drone, "assimilated," etc.?

    Giving away swag - even expensive swag like a Ferrari laptop running the latest, greatest version of Windows - is hardly news; it's a common marketing tactic.

    What better way to get the talking heads who are talking about your product to say something relevant and (God forbid) accurate than to make sure they've actually got your product to play with?

    When Sun started "giving away" Solaris in the hope of generating more *business revenue,* the tech community's only complaint was that the move was overdue. The same is true of Oracle, IBM, and RedHat's "giving away" of their own flavors of Linux - not because they're non-profit companies living the free software dream, but because they're for-profit businesses aggressively promoting their own branded software stacks.

    Drawing the line at hardware give-aways would seem to be an arbitrary and bogus criterion, too. I didn't hear Slashdot call Apple's "educational" iPod Nano give-away a bribe, yet they're leading the anti-Microsoft charge, as per usual.

    Now, if Microsoft had given away these laptops on condition of being reviewed positively (or, at least, not being reviewed negatively), that would justify a snarky tagline about soul-selling. Ditto if Microsoft were exclusively targeting the "rock star" technorati. I'll even give you that it could be construed as dirty pool if they start making this a routine habit.

    But giving away Vista-primed laptops with their new products on it with no-strings attached during the product launch?

    Not so much IMO.

    By Blogger Jeff O'Connor, at 9:46 AM  

  • Hi Jeff,

    Thanks for your comment.

    The main reason I used this title is to catch people's attention, and apparently, it worked. The clickthru rate on this post is way higher then what we usually get on most blog entries.

    If you look at the content of the post, you'll see that even then, I remain pretty much unbiased toward the issue. OK! Maybe I should have used another title, and I agree completely with your position...



    By Blogger Kiltak, at 10:23 AM  

  • I can't figure out why they haven't sent me one yet. Jerks!


    By Blogger Chief911, at 8:48 PM  

  • Kiltak:

    I do the same thing, but I usually come right out and say it after the fact because - unless you use emoticons or self-depreciating humor - it's hard to tell when someone is being serious, kidding around, or just plain nasty online.

    Especially if the topic is religion, politics, the Great Pumpkin, or Microsoft. ;-)

    There - see how a litte humor and a smiley can defuse things?

    By Blogger Jeff O'Connor, at 2:02 PM  

  • Open your eyes.
    Microsoft doesn't have any concurents in the market.
    Linux and Mac OSX are only to trying to stay alive and not dissapear from the globe by Microsofts huge power.

    Microsoft already has more money than alot of governments.

    I hope someday enough people will have opened their eyes and that it wouldnt be too late before Microsoft rules the entire world.

    By Anonymous Anonymous, at 7:52 AM  

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