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Friday, October 20, 2006

Sony Bravia: An Explosion Of Colour

How does one follow on from Sony's visually stunning 2005 Bravia 'Balls' in San Francisco advert? Well, with multi-coloured paint it seems. And lots of it.

Sony's 2005 advert "Balls" was a major event in advertising. It was a major event in San Francisco too, since the company decided not to use computer generated graphics to create the effect of a quarter of a million balls bouncing through the city's steep hillside streets - it decided to use real balls and real streets.

In the end it was decided to keep the original theme, but to use neither balls nor San Francisco - hence 70,000 litres of paint, mortars, bottle bombs and 1,700 detonators redecorating Queen's Court in Glasgow's Toryglen estate.

Read more

And here's the finished advert. Enjoy!



2 Comments:

  • It is a little disappointing, perhaps it was the hype beforehand or the amount they clearly spent on it, but I was expecting a little better.

    I particularly dislike the high usage of digital effects, it is almost as if the post production team decided the video which was taken at the time wasn’t good enough.

    also it isn't that colourful!

    By Anonymous Ed, at 9:13 AM  

  • Yeah, the one they did the previous year with all the balls jumping down a street in San Francisco was a lot better IMO

    By Blogger Kiltak, at 10:51 AM  

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