Sony Bravia: An Explosion Of Colour
How does one follow on from Sony's visually stunning 2005 Bravia 'Balls' in San Francisco advert? Well, with multi-coloured paint it seems. And lots of it.
Sony's 2005 advert "Balls" was a major event in advertising. It was a major event in San Francisco too, since the company decided not to use computer generated graphics to create the effect of a quarter of a million balls bouncing through the city's steep hillside streets - it decided to use real balls and real streets.
In the end it was decided to keep the original theme, but to use neither balls nor San Francisco - hence 70,000 litres of paint, mortars, bottle bombs and 1,700 detonators redecorating Queen's Court in Glasgow's Toryglen estate.
And here's the finished advert. Enjoy!