An Interview with Sony Entertainment’s President, Kazuo Hirai
News.com has an interview this morning with Sony Entertainment’s president Kazuo Hirai, in which Mr. Hirai reveals that as of August 2006, the PS3 has still not entered the production phase. He also claims that Sony's next-gen console will be a great value at $600 USD.
The pricing that we announced for the PlayStation 3 is a price that ultimately offers fantastic value to the consumers. I think that we are offering a very good value for the consumers. We look at our products having a 10-year life cycle, which we've proven with the PlayStation. Therefore, the PlayStation 3 is going to be a console that's going to be with you again for 10 years. We're not going to ask the consumers to suddenly buy another PlayStation console in five years time, and basically have their investment go by the wayside. So for all those reasons, I think at $599 we're offering a very good value to the consumers.