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Thursday, July 13, 2006

Target drops UMD movies from shelves

In a marketing move that shocked... um... well... no one, Target has announced that its chain stores will no longer carry UMD-format movies for the PSP.

To be honest, this news comes as practically no surprise to anyone who has followed the movie format's lack of selling power and evaporating support from major Hollywood distributors. The lackluster sales numbers have been blamed by many critics on the UMDs' prices (equivocal to that of a brand new DVD) and the general lack of bonus features on each disc.

While one distributor's discontinuing isn't necessarily a killing blow, Target is one of the nation's largest retail chains and this could very well be the beginning of the end for the UMD movie format.



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